Marketing certifications are a great way to demonstrate your expertise in the field and stand out to potential employers. Here are some of the top marketing certifications you can pursue for your overall skill development:
Google Ads Certification
In this era, more than 70% of people click on Google advertisements to buy any product or service. It is one of the most effective techniques to boost ROI online. There are various certifications available by different tech giants. Google officially offers its certifications for free. Earning the Google Ads Certification proves you’re skilled in Google Ads. It covers creating, managing, optimizing, and measuring campaigns. There are two types: Google Ads Search Certification and Google Ads Display Certification.
If you’re ready to sign up, just click here.
Google Analytics
One of the most commonly used tools available in the market. This is used to measure the growth of your website’s traffic. Moreover, this tool is available for free. Google provides an official certification program for this tool.
If you wish to pursue a course on Google Analytics, click here.
HubSpot Content Marketing Certification
Content holds the utmost importance in any web application. It helps in increasing the online traffic for your website. HubSpot offers free certification for content marketing. This certification is designed to enhance your knowledge and skills in content marketing, helping you create and execute effective content strategies to attract and engage your target audience.
If you wish to pursue this certification, click here.
HubSpot Inbound Marketing Certification
Before you go for this certification, let’s talk about Inbound Marketing. It deals with the techniques to increase traffic to your website. HubSpot offers free certification for Inbound Marketing. The HubSpot Inbound Marketing Certification covers topics such as inbound marketing methodology, creating buyer personas, lead nurturing, and lead conversion. You can take this certification online for free. Above all, it covers all the fundamentals of increasing traffic on your website.
If you wish to pursue this certification, click here.
Hootsuite Social Media Marketing Certification
Nowadays, almost everyone has a social media presence or craves for one. Eventually, creating a presence of your services online would give a plus point to increase the traffic on your website enabling more conversions. The Hootsuite Social Media Marketing Certification teaches you about social media strategy, making content, managing communities, and using social media ads. The certification includes a series of online courses and a final exam. Hootsuite offers a few certification programs on Social Media Marketing:
> Social Marketing Training for $199
> Advanced Social Advertising Training for $249
> Advanced Social Media Strategy Certification for $999
Facebook Ad Certification
Facebook is the most widely used social media platform. Therefore, to increase your reach, you must know how to manage Facebook Pages & Facebook Advertising. Facebook Blueprint Certification: The Facebook Blueprint Certification covers a range of topics, including Facebook and Instagram advertising, audience targeting, ad formats, and measurement. There are several certifications available, including the Facebook Certified Planning Professional, the Facebook Certified Buying Professional, and the Facebook Certified Creative Strategist.
This tech giant offers 2 programs for this certification each for $150:
> Facebook Certified Buying Professional
> Facebook Certified Planning Professional
GetResponse Digital Marketing Certifications
GetResponse is a marketing platform, which helps in creating a relationship with clients & your business. In addition, it helps in building a responsive & profitable customer base.
Meanwhile, they offer 5 certification courses, each of them costs $199: